Josh reached out to me with a concept for a video that would somehow tie his businesses together, and show the culture that they share. We started the day early down by the Mississippi River with a group of friends, all on bikes, gathered to make and consume coffee out in nature. "Adventure Coffee" as we call it is a pretty common occurrence in this circle of friends.
Then we followed the staff of each of the shops to their place of work and filmed them in action. When that filming was complete, we all gathered at Josh's house to hoist a few beers, grill some food and share laughs and conversation by the fire.
Josh has a great group of friends that in many cases also happen to be employees. He's a great example of doing what you love and turning your passions into your life's work. I wish all companies could run on this ethic. My hat's off to he and his family of businesses and the people that keep them running. Go check one or more of them out and I'm sure you'll understand what I'm rapping about here.